Author Branding Services

An author platform refers to a writer’s ability to market their work, using their overall visibility to reach a target audience of potential readers. A writer’s platform might include the reach of their social media accounts, the connections they have with other published authors or literary influencers, and the writer’s relationship with media outlets. The strength of a writing platform is measured by the author’s ability to use their influence and reach in order to sell books and boost their writing career. 

For fiction and nonfiction authors alike, the breadth of an author’s platform can be a critical factor in a publisher’s decision to accept a new book or entertain a book deal. Book sales hugely important to publishing houses and literary agents, and a robust author platform increases the likelihood of producing a bestseller. This is not to say that quality content isn't important: For fiction writers especially, a new book will ultimately be judged by its story and writing style. That said, it’s not uncommon for new authors to get a book deal based solely on their social media presence or blogging platform. 

1. Create a website.  -  A well-maintained website and online presence will help you build your author brand and provide a helpful landing page when someone tries to find your name through search engines. 
2. Publish Articles Online. -  Having your articles published exposes you to new readers and can be helpful in extending the potential reach of your next book 
3. Maintain Social Media Account. -  Outreach on social media platforms is a fundamental aspect of modern marketing strategies, so maintaining a Twitter, Instagram, and Facebook presence should be a priority for writers. 
4. Explore Other Media Ventures. - Experiencing Writer's block?  Start a podcast with fellow authors where you discuss your craft or a subject you’re passionate about. Host webinars about your area of specific expertise. You never know which of these alternative media ventures will stick with an audience. 

             (Article by MasterClass Staff Writer March 25, 2021)

Whether you are seeking the route of traditional publishing or self-publishing, you will need to create an author platform.  While your book will engage the creative mind of its reader, your Author Platform is the gateway tool to increase your success across the global community. 

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